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# Outbound campaigns quickstart

> Build a simple personalized outbound campaign that conducts post-service feedback and follow-up calls to improve customer experience

## Overview

Build a simple personalized outbound campaign using Vapi that conducts post-service feedback and follow-up calls to improve customer experience and gather valuable insights from your customers.

<img src="https://files.buildwithfern.com/https://vapi.docs.buildwithfern.com/d61bd9269850c7155003f37679670b177d63ad40f9c46c563797b73aa032c135/static/images/outbound-campaigns/setup.jpeg" alt="Vapi Campaigns" />

**In this quickstart, you'll learn to:**

* Set up an outbound campaign with customer data
* Configure personalized feedback collection calls
* Launch and monitor campaign performance
* Access detailed call outcomes and analytics

## Prerequisites

* A [Vapi account](https://dashboard.vapi.ai)
* Phone number set up in your organization with a provider like Twilio (Vapi free numbers do not work for Outbound Campaigns)
* Recipient information ready in CSV format
* An existing Assistant configured in your account

***

## 1. Launch a Campaign

Go to [dashboard.vapi.ai](https://dashboard.vapi.ai) and log in to your account.

Click `Outbound Campaigns` in the left sidebar to access the campaigns section.

* Click **Create Campaign**
* Enter a **Campaign Name** (e.g., "Post-Service Feedback Campaign")
* Select **Campaign Type** based on your feedback collection needs

Select a phone number from your available numbers. This must be a number from your phone provider (like Twilio), not a Vapi free number.

Upload your customer list:

* Click **Manage Recipients**
* Upload your CSV file with customer information
* Review the recipient list for accuracy
* Follow [best practices](/outbound-campaigns/overview#required-information) on how to format your CSV file

Choose the Assistant that will conduct the feedback calls:

* Select from your existing Assistants

- Review all campaign settings
- Verify recipient count and Assistant configuration
- Click **Launch Campaign** to start the outbound calls

***

## 2. Monitor Your Campaign

Once launched, monitor your campaign performance in real-time through the Campaign Dashboard.

* View completion rates and call statuses
* Track progress of scheduled campaigns
* Cancel campaigns you no longer want to run

See call logs for each customer contact, including:

* Call duration and outcome
* Transcript and recordings