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DocumentationAPI ReferenceMCPSDKsCLI (new)What's New?
DocumentationAPI ReferenceMCPSDKsCLI (new)What's New?
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On this page
  • Overview
  • Prerequisites
  • 1. Launch a Campaign
  • 2. Monitor Your Campaign
Outbound Campaigns

Outbound campaigns quickstart

Build a simple personalized outbound campaign that conducts post-service feedback and follow-up calls to improve customer experience

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Outbound campaigns overview

Create, execute, and manage outbound phone campaigns directly within the Vapi Dashboard
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Overview

Build a simple personalized outbound campaign using Vapi that conducts post-service feedback and follow-up calls to improve customer experience and gather valuable insights from your customers.

Vapi Campaigns

In this quickstart, you’ll learn to:

  • Set up an outbound campaign with customer data
  • Configure personalized feedback collection calls
  • Launch and monitor campaign performance
  • Access detailed call outcomes and analytics

Prerequisites

  • A Vapi account
  • Phone number set up in your organization with a provider like Twilio (Vapi free numbers do not work for Outbound Campaigns)
  • Recipient information ready in CSV format
  • An existing Assistant configured in your account

1. Launch a Campaign

1

Open the Vapi Dashboard

Go to dashboard.vapi.ai and log in to your account.

2

Navigate to Outbound Campaigns

Click Outbound Campaigns in the left sidebar to access the campaigns section.

3

Create a new campaign

  • Click Create Campaign
  • Enter a Campaign Name (e.g., “Post-Service Feedback Campaign”)
  • Select Campaign Type based on your feedback collection needs
4

Configure phone number

Select a phone number from your available numbers. This must be a number from your phone provider (like Twilio), not a Vapi free number.

5

Manage recipients

Upload your customer list:

  • Click Manage Recipients
  • Upload your CSV file with customer information
  • Review the recipient list for accuracy
  • Follow best practices on how to format your CSV file
6

Select assistant

Choose the Assistant that will conduct the feedback calls:

  • Select from your existing Assistants
7

Review and execute

  • Review all campaign settings
  • Verify recipient count and Assistant configuration
  • Click Launch Campaign to start the outbound calls

2. Monitor Your Campaign

1

Access campaign dashboard

Once launched, monitor your campaign performance in real-time through the Campaign Dashboard.

2

Review campaign outcomes

  • View completion rates and call statuses
  • Track progress of scheduled campaigns
  • Cancel campaigns you no longer want to run
3

Track individual calls

See call logs for each customer contact, including:

  • Call duration and outcome
  • Transcript and recordings